Below are some specific questions customers generally ask us. If your question isn't here I encourage you to drop us a line at firstname.lastname@example.org.
At its core, a rewards club makes a better relationship between a customer and a business. The simple idea is to reward behaviors that are more profitable for a business and drive loyalty to your casino. A rewards club also provides a method for you to collect data about customers that can be used with direct marketing and decision-making.
We help casinos and card rooms manage player tracking systems and rewards clubs. We use Apple iPads to check-in and track players on the casino floor. From our private customer dashboard, managers can access customer data, send e-mails, create newsletters and mailers, and view information about the performance of the casino. Ultimately, our system makes it easier and more profitable to run a rewards club.
The iPad allows pit bosses to walk around the casino floor and interact with customers while recording information about their behaviors. Pit bosses tell us the mobility and functionality of the iPad at their finger tips adds to the overall great experience and customer recognition. For the same reasons iPads have became so prominent in the health care, construction, aviation, manufacturing, and many other businesses areas.
All the data is stored on private secure servers accessible online. Instead of being limited to a physical terminal, you can now access your customer data organized in our web dashboard from any Internet connected device with the correct authorization.
Everything is stored securely online enabling only authorized users with the proper credentials to access your data. Online data management securely allows the ability to change your credentials at any time and eliminates the hassle and investment of maintaining any physical infrastructure.
We’ve built strong relationships with many of our early customers. Those relationships have helped us better understand where our software and products are strong and where we can continue to develop better solutions. Our customers have been extremely enthusiastic about the functionality and ease of use of the iPad application. They’ve found using the iPad to help improve talking with customers and walking around the floor. Additionally the ability to easily customize and cater systems to specific casinos has been a huge selling point. After receiving feedback about the potential of automatic marketing using e-mail, phones, and texting, we’ve continued to focus on developing software that makes marketing easier.
We noticed outside of large Las Vegas casinos that not many options existed for player tracking and rewards club management. Many of the options that do exist use outdated technology restricting the ability of casinos to make a rewards program profitable. Our passion for poker combined with our experience in software development and business consulting make us a killer combination.
Access to real-time data from anywhere, at anytime gives casinos the ability to really know their customer base and revenue patterns. The ability to aggregate clean data, organize the necessary data, and directly correlate that data to revenue with different forms of marketing, allows for a easier, more efficient way of knowledge and reach.
A greater amount of good and clean data on your customers allows you to interact with them in a more enjoyable and profitable manner. By building stronger relationships you are able to apply techniques that will both benefit casinos and also increase the regular players enjoyment factor while they are playing at your casino.
The mobility of the iPad greatly increases the amount of time spent with the casino patrons. This allows more time for personal interaction, which creates these relationships. The use of a rewards club also creates a larger bond between player and casino with a sense of common bond.
By implementing the most sufficient type of data we are able to segment customers, and create more specified distribution lists for mailers and emails. Our systems and this data also allow you to have automated marketing tools in which you can design specific times and methods to target your desired customers. Our continued support also extends past technical assistance and includes marketing consulting.
Customer analytics is vital to a company who is trying to track patterns in customer interactions and habits. If you are able to track good, clean data then you can turn that into useful information for segmentation and marketing. Making your marketing more efficient and effective. Marketing can only be as effective as the data it stems from. With good data and marketing you can use more specific forms of marketing and intrigue specific customers. All of which help increase revenue.
Our main priority is to use technology to make casino employee’s jobs easier. The iPad is an exciting new technology that makes doing tasks that normally require walking over to a terminal much more natural. You also lose connection with the customer when you walk to the terminal or have to run paper around. The mobility of the iPad allows you to keep these connections and remove the memory loss of moving from point A to point B to impute data. We have worked with many pit bosses to cater the iPad app to the specifications that will help them be the fastest and most efficient on the job. iPads are also a fun, stylish form of technology that add enjoyment factors to the job. Making it more interesting, and interactive.
Efficiently collecting data with a clean method means more accurate data. Having better data results in making more target marketing. Targeted marketing brings customers in more often and increases how much they spend on site, thus increasing overall operational revenue.
We provide our software as a service and we charge a monthly subscription fee. Our goal is to provide products for all sizes of casino and our prices range depending on the needs of the casino.
On first impression customers are generally impressed with iPads in the casino. They also enjoy rewards clubs because this often emplies they are going to be rewarded for there time, money, and loyalty. Ultimately they care about the best customer service experience possible, and a well ran rewards club is the best way of doing that.
We have the ability to merge an existing rewards club into our system and maintain the same set of points and customer information. What data can be merged depends on the previous system and you should consult with your account executive to answer any questions about data and rewards club merging.
Most systems information can be migrated to our system and allow you to continue managing your customers with the same set of information.
The goal of our system is to be as easy to use and to automate as many tasks for you as possible. We want to take the thought process out of daily activities so casino employees can spend more time gathering information by customer interaction or observation. We take pride in our systems ability to do the most amount of actions with the least amount of effort (or touches). Making our system as easy as possible means that learning a new system is intuitive and simple to learn.
A huge advantage of our system is the easy of setting up and integrating multiple locations into one or separate rewards clubs. Sorting data can be done by looking at one location at a time or multiple with compiled data so you can see how your overall rewards club is doing compared to specific locations.
A loyalty program or rewards club is a marketing tool used to encourage increased play or visits by a patron to your venue. Using rewards and incentives encourages customers to spend more time on the casino floor and return more often to your establishment. Greater traffic increases revenue.
CRM is a systematic approach to managing and tracking a business’s interaction with customers and potential customers. Customer data and information stored in a CRM system is used in marketing to target customers with better direct marketing. Direct marketing has a greater effect on its recipients by fitting there interests and demographics in a more personal manner.
Our system can use cards to identify club members, but it is not a requirement. It is up to the individual casino whether or not to use club cards. Our system also allows players to be identified using a name, phone number, I.D. card or other unique identifying number.
Our system functions as a player tracking system whether or not your casino has a rewards club or your customers have physical club cards. If you prefer to track players without cards, our system will allow you to identify them by name, phone number, I.D. card, or other unique identifying number.